So you want to write a book. That is great. Have you thought about how you will market it? After all, you want others to actually read it, right? They can’t find out about it if you don’t market it.
Marketing is something many aspiring authors are uncomfortable with, as it feels icky and even sleazy to them. But that is because they are thinking of it in the wrong way. How can it be icky or sleazy to want to help people with your words? If you have written a book that will help people in some way, then helping them find out about it is a wonderful thing for you to do! Your book just may provide the inspiration, information, or help to empower them to make a much-needed change in life or work, or to finally fill in the missing pieces in their own knowledge.
And that’s why you want to market — tell people about — your book.
Five ways to market your book
- Your website. If you are an author, you need a website. In today’s online world, it’s not an option. Even if you can’t afford to pay for a custom domain or hosting, you can still have a website. There are many free platforms out there. But if you can afford to pay for your own site, that is the better option, as it will provide more flexibility as you grow, and it will present a more professional look to your brand.
- Social media. Of course you want to tell people about your book via social media. But please, please don’t harass your poor followers with constant messages about buying your book! That’s a huge turnoff, and won’t result in the sales you seek. Instead, use social media to be helpful on the topic of your book. Answer questions others have about your topic. Join and participate in groups on Facebook, LinkedIn, and other social media sites. Be sure to read and follow the rules of the group. You don’t want to put up promotional posts in a group that prohibits that. But if you regularly participate in a group and share your book related expertise, then members of that group will get to know you as an author and expert on this topic. Some will click your profile or bio where they can learn about your book. Some will even visit your website or go buy your book, because you have sought to be helpful. Yes, that’s right, lending help in a sincere way can be a great way to market your book!
- Speaking. Speaking can be a way to not only market your books, but sell them. You can contact your local civic organizations to book speaking engagements at their meetings. Many of these organizations meet weekly or monthly and are always looking for speakers! Talk about your book’s topic in an interesting and engaging way. Have books on hand to sell after the event.
- Teaching. Teaching on your topic can be a nice way to market your book. You can host webinars, workshops, or teleseminars on your book’s topic. Those who attend will hear about your book and may even buy it.
- Guest posts. Guest posting on sites who serve an audience that is interested in your book’s topic is a way to market your book. When you write an authoritative article on your topic, you will boost your credibility in the eyes of the reader. Many sites allow you as the author of the post to include a short bio with one or two links. Use that bio wisely. Tell the reader about your book and direct him or her to a place online to learn more.
Use these five ways to market your book and never feel icky or sleazy again! Each of these ways is about marketing your book in a way that is helpful to your reader.