Why Choose Author Grow
Author Grow’s Facebook Ads experts use Facebook Advertising Campaigns to take your author business to the next level! Using the same techniques taught in our Advertising For Authors course, we will create low cost-per-click, high converting Facebook Ads for your New Releases and Backlist! From the initial set-up to weekly monitoring and conversion feedback, we will communicate with you every step of the way to ensure your ads aren’t only running, but also getting you measurable results! We will make adjustments based on the campaign’s performance to help you get the most sales/borrows for the lowest price!
We have run hundreds of successful ads, including ads that have helped titles reach the USA Today and New York Times bestseller lists! Our current clients have told us they’ve used other services before, but that they didn’t get a fraction of the results they are seeing working with us. This is because we familiarize ourselves with your product and audience before we start any ads!
Where possible, we prefer to run ads from you account. Through this, you are able to monitor your ads in real time, run ads from your own page, and keep complete control on the spend for your ads.
Please keep in mind, we do not use newsletter audiences or shared audiences for your ads and will never ask you for access to newsletter or subscribers. We only use ads that we custom create for you using Facebook’s available audiences. We are capable with retargeting ads, however, we prefer to focus on reaching new readers for your books with our ads, so generally we do not use retargeting ads unless requested by the author.
Our goal is RESULTS. So much so that not only do we work on creating strong ads, we also work hand-in-hand with our clients to troubleshoot low conversions with the following support services as needed at no additional charge:
- Teaching our Skyrocket Your Sell-Through Technique
- Providing Catalog Advisements
- and Offering Blurb Support
How Our Process Works
Before requesting any payment from you, we will chat with you to discuss the title(s) you wish to promote. This will allow us to see if your product is one we are excited to work with and can get results for, while also giving you the opportunity to determine if we are the ad company you want to sign on with!
If you are a good fit, we will begin the onboarding process. This includes gathering all necessary materials, such as:
- a Google Doc copy of your book
- a high res book cover
- your general audience impressions
- payment for the service
- payment for your ad budget or adding us to your ad account as an ads admin
Once you are onboarded, we will create your first ad(s). You will receive weekly updates on your ads. During those check ins, we can discuss scaling up the ad, adding more funds to lengthen the duration of the ad, retargeting the same audience with other books, etc.
For ads, there is a minimum spend of $5 per day.
Pricing Per Campaign ($1500) Includes
- Strategy Call
- 3 Months Ad Management
- Set Up of 3 Ads (1 Per Month – by the end of the 3rd month, you will have 3 fully-functioning series campaigns that you can continue to manage on your own simply by adding additional funds)
- Ads Run from Your Own Page
- We Handle ALL Set Up, Ad Copy Development, Image Selections
- Weekly Author Updates
- Weekly Ad Management
- Conversion Feedback
- Sell-Through Feedback
- Pixel Set Up if Requested
- Retargeting Ads if Requested
We do not offer refunds on Ad Spend or Set Up Service. You are under no obligation to continue after the first 3 months, though most of our clients prefer that option. Additional months beyond the first 3 months are $250 per month and include 1 new ad per month + $50 per month for each ad you are asking us to continue managing. For example, 1 new ad + 3 existing ads would be $250 + $150. To continue without adding new ads is $100 per month + $50 per ad, example, 3 ads would be $250 total.
Contact us at firstname.lastname@example.org if interested in discussing your brand for consideration of this service.