Reading a nonfiction book should not be boring. But sometimes it is.

If you are writing a book to help you in business in some way, how far do you think you’re going to get with a boring book? Not very far. Your reader will shut that book down so fast and move on. And if that happens, you’ve missed the opportunity to connect with the reader. It’s not enough just to share information. Your reader needs something more. Your reader needs something that captures and maintains attention.

So think about how to keep your reader’s attention, from the very beginning.

First, develop the hook.

The hook is that simple, interesting concept that tells the reader what he or she will get out of reading the book. How will your book help your reader? Will this book help the reader finally conquer love? Will it help the reader earn more money? Will it help the reader get beautiful skin? Will it help the reader become the most interesting person in the room?

What is your book’s promise to your reader? Your hook must include a tantalizing benefit to the reader.

Second, think story.

Readers learn from stories. We remember stories. So be sure to include stories in your book. They can be short anecdotes that make your point, or they can be longer case studies that illustrate your concepts. Whatever the case, be sure to engage your reader’s imagination and emotions. Remember, as much as we deny it, we are emotional beings. We make decisions every day because of emotions. So don’t ignore this when it comes to your book. Share stories to keep your reader interested.

One way to use stories in your book is to look at your own story. Share illustrations from your own experience. This can be stories of lessons you have learned. They can be testimonials from clients. They can be examples of your expertise. Your own story is full of illustrations you can use in your book. Sharing your own story in your book doesn’t mean telling all of your business, nor does it mean dumping in irrelevant information. It simply means painting a picture from what you have experienced and know to be true.

This can be just the type of content that keeps a reader interested, and ultimately causes him or her to hire you, when you write a book to help you in business. For instance, if you are a coach and you share a story from your own life of dealing with the issue you have overcome and now help clients deal with, then that story can strike an emotional note with your reader and cause him or her to relate to you. Your story may just help the reader see that you know what you are talking about, thus helping you connect. And because you have shared a story that is relevant to the reader, the reader keeps turning the pages, as he or she is invested and interested in what you have to say.

You don’t have to write a boring book. When you have a hook and use interesting stories, you can write a book that resonates with your reader and keeps his or her attention.