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The Publishing Mastermind Course
Introduction
Copyright Notice
Welcome to the Training
About Your Instructor
Outline and Objectives
Understand the Synergy of Writing and Marketing
30 Day Author Boot Camp
Target Market Research
Introduction
Investigating Keywords
Keyword Finder Tool
Learning Trends
Amazon Research
The Easiest Tool for Market Research
An Important Note on Keywords
Market Inspiration
Learning From What Your Audience Already Loves
What About When You HATE what Your Market Loves?
Series Idea
Introduction
Learning The Market
Tropes
Fads Versus Trends
Using Television to Predict Fads and Trends
Developing Series Concept (3:42)
Thriller Example
Romance Example
Creating a Pitch
Elevator Pitches: An Introduction
Elements of an Elevator Pitch
Creating Your Pitch
Horror Example
Dystopian Example
World Building
The Role of World Building in Every Genre
World Backstory
Politics, Culture, and Social Climate
Magical and Scientific Rules
Selecting Point of View
Summary of Options
Tips on First Person
Tips on Third Person
Tips on Alternating POV
How to Select the Right POV for Your Story
Naming Your Characters
Can What You Name Your Characters Impact The Success of Your Novel?
Character Name SEO
The Reader Psychology Behind Selecting Character Names
Baby Name Tools
Character Cast
Personality and Profile
Character Backstory
Present Life
Goal, Motivation, and Conflict
Author Voice and Character Voice
Three Questions to Answer Before You Plot (or Write)
Introduction
Your Character's Problem
Your Character’s Struggle
What’s At Stake
Series ARC
Introduction
Series ARC Basic Example (Supernatural Thriller)
Series Arc - Advanced Development
Romance Series Arc Example
Final Notes and Setting Up One Note
Series Titles and Book Titles
Series Titles and Book Titles
Series Development Planning Worksheet
Series Development Planning Worksheet (6:11)
Plotting Your Beginning
Beginnings
Beginning: Beauty and the Beast
Beginning: Magic Touched
Beginning: Girl on a Train
Your First Turning Point
Turning Point 1
Turning Point 1: Beauty and the Beast
Turning Point 1: Magic Touched
Turning Point 1: Girl on a Train
The Journey
The Journey
The Journey: Beauty and the Beast
The Journey: Magic Touched
The Journey: Girl on a Train
Rising Action and Plot Twists
Rising Action & Plot Twists
Rising Action: Beauty and the Beast
Rising Action: Magic Touched
Rising Action: Girl on a Train
Turning Point 2
Turning Point 2
Turning Point 2: Beauty and the Beast
Turning Point 2: Magic Touched
Turning Point 2: Girl on a Train
Climax
Climax
Climax: Beauty and the Beast
Climax: Magic Touched
Climax: Girl on a Train
Endings
Endings
Ending: Beauty and the Beast
Ending: Magic Touched
Ending: Girl on a Train
Basic Plot Worksheet
Download Your Basic Plot Worksheet
Developing a Romance ARC in Any Genre
The Different Types of Romantic Progressions
How Romance Develops between Characters
Plotting the Romance Across a Series for an EPIC Romance Result
Developing Your Settings
The Role of Setting in Your Plot
Preparing Your "Set"
What You Can Learn From Film About Setting
Turn TV Time into A Writing Resource
Plotting Action
The Role of Action in Every Scene, Regardless of Genre
Plot Point Examples - With Action, versus Without
Unputdownable Books
Opening Hooks
Ending Hooks
Episodic Chapter
Recasting Opening and Closing Hooks
Setting Up Your Next Book
Setting Up Your Next Book
Developing Your Own Formula
Writing to Structure WithOUT Plot
Writing to Structure withOUT Plot
Advanced Plot Worksheet
Advanced Plot Worksheet
Plotting on a Time Crunch
Preplanning Your Plot
Creating Your Basic Plot
Creating a Detailed Plot
Eliminate Writer's Block Completely
Say Goodbye to Writer's Block
Making a Scene Plan
Pinpointing the Conflict
Finding Inspiration in Setting
Finding Inspiration in Your Characters
Finding Inspiration Around You
Writer's Block Buster
Independent Study
Mundane Actions to Eliminate Mundane Writing
Mundane Actions to Eliminate Mundane Writing
Examples in Fiction
Pre-Chapter Beat Planning
Introduction
Planning Setting
Planning Character
Planning Action
Creating Beats (And Making Sure it's Active!)
Writing Tension, Suspense, & Mystery
Tension
Suspense
Mystery
Adding STEAM withOUT Sex
How Do You Create STEAM?
STEAM in Action
Body Language and Facial Expressions
A Very Short Introduction
When to Use Body Language and Facial Expressions
How to Use Body Language and Facial Expressions
Writing Through Point-of-View
Reveal Character Through Point of View
Character-Appropriate Descriptions
Deepening Point of View
What Deep Point of View Looks Like
How to Deepen Point of View
More Examples
Using Distance on Purpose
Word Weaving
Word Weaving (Sentence Level)
Word Weaving (Scene Level)
Fleshing Out Without Filler
When to Add
Where to Add
What to Add
How to Add
Dialogue Techniques
Who is Your Character Talking to?
Punctuation
Placements
Non-Verbal/Non-Confirmative Responses
Said Bookisms
He, She, or the Unnamed
Splitting Dialogue
Redundancy
Autonomous Body Parts
Book Openings
Opening Lines
Opening Paragraphs
Opening Scenes
Examples of Opening Scenes
The First 500 Words Challenge
Book Endings
Ending Scenes
Types of Endings
Top 5 Book Ending Considerations
Writing Setting and Description
Overview
Selecting Details
Using All Five Senses. Just Kidding. There's Fourteen.
Getting Started Writing Description
ACE Writing
Introduction
Writing Action
Writing Conflict
Writing Emotion
Chapter Lengths and Book Lengths
Chapter Lengths
Book Lengths
Other Pacing Techniques
White Space and Dialogue
Getting Conflict on Every Page
Writing Quality
Your Writing Quality Check List
Revision Magic
Continuity
Emphasis
Restructuring Your Hooks
Check Your Chapter Transitions
Creating Tempo
A Warning About ING
Pronoun Ambiguity
Parallel Sentence Structures
Getting Feedback
Finding Critique Partners
Finding Beta Readers
Genre-Specific Advice From Editors
The Intersection of Tropes and Cliches in Young Adult Books with Expert Editor Carrie DiRisio
Creating "Otherness" in Spec-Fic with Expert Editor Lloyd Thompson-Taylor
Balancing Paranormal and Romance in PNR with Expert Editor Kat McIntyre
7 Ways Historical Writers Fail Their Readers with Expert Editor Kim Lambert
Selecting Your Editor
Authors Without Excuses
Types of Edits
Vetting Editors
Professional Conduct
Pen Name Strategies
When to Use a Pen Name
Selecting a Pen Name
Writing Under Multiple Pen Names
Segueing into New Genres with the Same Pen Name
The Traditional Publishing Track
Pros and Cons to Traditional Publishing
Vetting Agents and Publishers
The Submission Process (9:10)
Negotiating an Offer
Querying Agents and Publishers
Research Introduction
Finding Agents
What They Are Looking For Now (6:21)
What They Have Signed in the Past (2:51)
What Their Submissions Rules and Instructions Are (3:59)
Learning About the Agent's Interests and Personality (4:39)
Query Site Video Demonstration (9:38)
Writing a Query Letter
Query Letter Format
Step 1: Salutations
Step 2: Elevator Pitch
Step 3: Short Blurb
Step 4: Introduce, Connect, Sell
Step 5: Invite Request for More and Close the Email
Review and Send
Synopsis Creation
The Synopsis Process
Step 1: Summarizing
Step 2: Tighten Up
Step 3: Get Feedback
Branding
What is a Brand?
Branding Within Your Genre
Branding with your Writing Themes
Branding a Series with Titles
Branding a Series with Book Covers
Branding Yourself through Personality
Branding with Website, Social Media, and Newsletter Banners
Logos
Writing an Author Biography
The Successful Author Biography Formula
Author Website
Getting Set Up
Customizing Divi
Divi Theme Options
The Home Page
About the Author
Creating Project Categories (Series)
Creating Projects (Books)
List of Series
Series Landing Pages
Newsletter and Free Book Sign Up Pages
Setting Up a Facebook Page
Why and When to Create a Facebook Page
How to Create a Facebook Page
Facebook Page Posting Basics
Setting Up a Twitter Account
Why and When to Create a Twitter Account
How to Create a Twitter Page
Tweeting Basics
Setting Up Instagram
Why and When to Create an Instagram Account
How to Create and Instagram Account
Instagram Posting Basics
Setting Up Pinterest
Why and When to Create a Pinterest Account
How to Create a Pinterest Account
Pinterest Posting Basics
Street Teams
Creating Your Street Team
Growing Your Street Team
Engaging Your Street Team
Year Long Street Team Task List
Advanced Street Team Technique
The 12 Tasks I Used During My Successful for the New York Times Bestseller List
Newsletters
Creating Your Newsletter
Setting Up Your "Funnel"
Subject Lines, Split Test, Send To Unopens, and More!
Basic Newsletter Tips
How to Write Engaging Content
Swipe Templates
Growing Your Newsletter
Important Dos and Don'ts
Cross-populating Your Audience
Why to do it...
How to do it!
Creating the Ultimate Giveaways
Giveaway Laws and Regulations
Next Level Your Swag Giveaway
Creating An Author Business Plan
Developing Your Author Business Bible
Determining Frequency of Release
Author Career Calendar
Author Accounting Ledger
General Audience Targeting Tips
General Audience Targeting Tips
How To Price Your Books
Genre Strategy
Review Strategy
Previous Results Strategy
Series Strategy
Blurb Creation
Revisiting The 3 Keys to Concept
Blurb Rules
The Formula
Formatting the Blurb
How to Sell Your Novel in One Sentence
Writing the Blurb's Main Content
Securing the Sale with Ending Hooks
Using Comparisons to Set Expectations
Writing the Call to Action
Writing Blurbs BEFORE You Write (And Why You Should)
Developing Ad Copy
Turning Blurbs into Ad Copy
Cover Design
Market Research
Selecting Your Designer
Working with Your Designer
Formatting
Formatting Options and Tools
Formatting for Sell Through
ARC Teams
ARC Teams: What to Provide, What to Ask For, Where to Host, and More!
Creating Your ARC Team
Growing Your ARC Team
Reading Form Responses
Distributing ARCs and Getting Reviews
Preparing for Reviews & Where Reviews Can be Posted Before Release
Sending Out ARCs
When and How to Follow Up
Measuring ARC Team Success
Advanced Review Training
Author Etiquette
Author Etiquette
The Physical Act of Publishing
Loading a Book to Kindle (11:13)
Loading a Book to iTunes Producer (7:45)
Loading a Book to Nook Press (10:53)
Loading a Book to Kobo (6:30)
Publishing Audiobooks
Benefits of Audiobooks
Audiobook Publishers
Amazon Author Central
Author Central Benefits
Creating an Author Central Page
Setting Up Author Central
Book Bub Author Profile
BookBub Profile Benefits
Creating Your BookBub Author Profile
Sales Page SEO
Categories and Keywords
Updating Through Author Central
Keywords in Reviews
New Release Checklist
New Release Checklist
Goodreads & More
Goodreads Listopia
Goodreads Giveaways
Goodreads Recommendations
Another Tool for Reviews
Release Week Purchase Pledges
What they Are, When to Ask For Them, When To Collect On Them
Purchase Pledge Swipe Copy
How To Track and Collect On Purchase Pledges
All About ROI & Advertising Basics
Advertising Categories
When to Advertise, What to Advertise
Key Rules of Advertising
ROI Basics and Ad Stacking
ROI Tracker
Extended Exposure Using a “Buzz Page”
Extended Exposure Using A “Buzz Page”
Using “Sample” Platforms Effectively
Sample Site Tips
Aiming for USA Today or New York Times Bestseller List
What it Takes
PreOrder Pledges
Your List Aiming Plan
Tracking Your Numbers
Non-Amazon Vender Marketing (iBooks, Nook, Kobo)
Cross Promotion Tips
Newsletter Swap Techniques
Self-Promotional Marketing
Newsletter Utilization
Triple F Support
PreOrder Incentives
Your Marketing Checklist
The Book Boost Method
Book Boost Method
Book Promotion Sites by "Tier"
About Promotion Site Tiers
Small Ads
Medium Ads
Big Ads
Huge Ads
Algorithm Marketing for New Releases
The Release Technique to "Get Sticky"
Segmenting Your Newsletter
Advanced Planning
Small Budget Releases ($0-$500)
Choosing the Right Cross Promotions
Pre-Release Audience Building
Pre-Release Newsletter Building
Newsletter Swaps
Social Media Swaps
BookBub Recommendation Swaps
Making the Most of Available Ad Spend
Putting it All Together: Small Budget Release Planner
Big Budget Releases ($500-$2000)
Big Budget Release Plan
New Releases Without Advanced Planning
No Planning Release Checklist
Scaling Up Your Writing Income
From $0 to $100 a Month
From $100 to $500 a Month
From $500 to $1000 a month
From $1000 to $2500 a month
Re-Release Techniques
Rerelease Purpose, Goals, and Requirements
Timing Re-Releases
Rebranding
Top 3 Revisions for Re-Releasing
Rerelease Techniques and Marketing
All About Backlist Marketing
How (And Why) Your Backlist Can Be Your Best Money Making Tool
Using Backlist to Revive Backlist
Using New Releases to Revive Backlist
Using Backlist to Catapult New Releases
Drip Campaigns to Revive Backlist
“Flipping” Your Publishing Technique to Increase a Title’s Reader Reach
Backlist Marketing Options
Free Backlist Marketing
Low Cost Backlist Advertising
High End Backlist Marketing
Passive Backlist Marketing
Newsletter Building for Selling Your Backlist
Giveaway Techniques that will Sell Your Backlist
Backlist Ad Scheduler
Selling Book 2 + Onward
Selling Book 2 + Onward
Writing a Series Blurb
Optimizing Standalones
When You Complete a Series
Tips on Selling Full-Priced Books
Genre Considerations
Improving Odds with Reviews
Using Amazon Giveaways to get SALES (versus Follows)
General CPC Ad Tip
Refresher On Earlier Lessons
Long Term Kindle Unlimited vs. Wide Strategy
Kindle Unlimited Benefits
Kindle Unlimited Dangers
Creating a Long Term Plan
Creating Your Author Mastermind Group
Creating Your Author Mastermind Group
Activities for Your Mastermind Group
Making Kindle Unlimited Profits withOUT Kindle Unlimited
Introduction
Making the Cut
Getting Started & Best Practices
Your Starter Audience
Daily, Weekly, Monthly Work Flow
Publishing for Profit
Introduction
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Step 9
Step 10
Step 11
Step 12
Graduate Package
Writing, Publishing, and Marketing Checklists
Success Tracker
Graduate Society Invitation
50% Off Other Signature Courses
25% One-on-One Mentoring Discounts
Using Amazon Giveaways to get SALES (versus Follows)
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