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Advertising for Authors
Getting Started
Copyright Notice
Join Our Facebook Group
Introduction
What to Advertise
Selecting Your Platform
Selecting Your Product
Calculating Sell Through
Facebook Advertising
Facebook Ads Recap/Overview
Setting Up Your Facebook Business (4:57)
Creating Ad Accounts for Each Series (1:23)
Creating a Pixel for Each Ad Account/Series (2:00)
Setting Up Your Pixel Ad Links (8:19)
Preparing Your Ad Content
Where to Get Ad Copy Ideas (1:52)
Accessing Your Ad Accounts (4:31)
Facebook Ads Training
Starting the Ad Creation (4:09)
Targeting
Unlocking Hidden Audiences
Images
Completing Your Ad Set Up
Waiting for Facebook to "Learn" Your Ad
Determining Your Best Ad Segment
Refining Your Audience
When Dialogue Ad Copy Isn't Working
Other Ad Copy Tips and Tricks
Revising Ads for Optimization
When to Kill an Ad and Start Over
Collecting Data to Learn from Your Ads
A Fourth Layer
Other Tips and Tricks
Selling More than Ebooks
Paperback and Audiobook Sales, Nook, iBooks, Kobo, etc.
Social Proof
Expanding Locations
Other Audience Types
When to Clone Unsuccessful Ads
Scaling Ads
Scaling Up Ads Successfully
Bulletproof Scaling Up Technique (NEW!)
When To Scale Up (Deep Dive)
When to Scale Down (Deep Dive)
Troubleshooting
Troubleshooting Links
Ad Testing: When To Stop, What To Do Instead
Is Your Ad Dying? Here's How to Tell and What to Do!
Facebook Ads Using Amazon Attribution Links
Setting Up Amazon Attribution Links (4:56)
Incoming Attribution Data (3:24)
Explaining Amazon's Data Dashboard (4:58)
Assessing Attribution Link Data
Advanced Techniques
Retargeting Ads
One Budget For Multiple Series
Week Long "Push" Technique
Facebook Ads Budget Map
Campaigns with Small Audience Ad Sets
Training Recap
Facebook Ads Work Flow
Master Level Techniques for Your Ads
Second Tier Creative Audiences + Semi-Dynamic Super Ads (33:17)
New Release Boosting for FREE
BookBub Advertising
Cost Per Click versus Cost Per Impression
Book Bub Ad Image Recommendations
What to Expect with Book Bub Ads
How to Make the Most of Your Ads
Target Method One: Getting the Best Cost Per Click
Target Method Two: Playing the "Long Game"
Troubleshooting Ads (Other Things to Try)
AMS Advertising
Introduction
AMS Basics
Selecting The Book for Your First Ad
Writing Excellent Ad Copy
Setting Up Keyword Lists
Building Keyword Lists
Setting Up Sponsored Brand Ads
Setting Up Product Display Ads
Setting Up Ads in KDP's AMS Server
Testing Ads
Collecting Data
Analyzing Data
Scaling Up
AMS with April
Recommended Tools and Resources
Create your KDP Advertising Account and First Ad (33:45)
Your First Auto Ad (8:52)
Your First Category Ad (19:42)
Your First Keyword Ad (39:03)
Updates to Category Ads (26:20)
Dashboard Customization (16:13)
Quick and Dirty Ad Copy (14:54)
ASIN Ads (15:45)
Multi Book Ads (28:10)
Lockscreen Ads (9:16)
Keywords and Starting the Datamining (32:15)
Navigating Impressions and CTR (8:42)
Weeding Out Terrible Keywords and Categories based on CTR (24:39)
CPC & Genres. Why one size doesn't fit all. (9:44)
Increasing CPC and Bid (14:03)
How to Find GREAT Targets and Scale Up (30:49)
Negative Targets (8:52)
To Kill or Not to Kill (the ad) (5:27)
When to Kill an Ad and Start Over
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