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AMS Masterclass
Introduction
Copyright Notice
Introduction
Join Our Facebook Group
Grab These Tools
What to Advertise
Selecting Your Platform
Selecting Your Product
Calculating Sell Through
Getting Started with AMS Ads
AMS Ads Introduction
What Are AMS Ads and How Do They Work?
Which Series Should You Promote?
AMS Ad Data
AMS Ads versus Facebook Ads
Quick Getting Started Glossary
Commitment to Success
AMS Basics
AMS Basics
Selecting The Book for Your First Ad
Writing Excellent Ad Copy
Setting Up Keyword Lists
Building Keyword Lists
Lifetime Reader Value
ROI versus Profit
Ad Creation
Writing Ad Copy
Prepping Your Ad Account
Auto Ads (6:42)
Sponsored Product Category Ads (6:08)
Keyword Ads (5:43)
Also Bought Ads (4:18)
How Many Ads
International Ads
Managing Your AMS Ads
Other Ads Make AMS Ads Work Better
Measuring Ad Performance
Ad Refinements
What If My Ads Stop Delivering
Finding New Keywords
Why Keywords Die
Troubleshooting Poor Net Profits
Data Mining
DEEP DIVE Into Ad Cycles and Spawning
The AMS Ad Management Process
Balancing Ad Creation with Product Creation
Scaling
AMS Ads in a Flash
Recommended Tools and Resources
AMS QuickStart (36:00)
Dashboard Customization (16:13)
Quick and Dirty Ad Copy (14:54)
Your First Automatic Ad (8:52)
Your First Category Ad (19:42)
Your First Keyword Ad (39:03)
Updating Category Ads (26:20)
Types of Ads
ASIN Ads (15:45)
Multi-Book Ads (28:10)
Lockscreen Ads (9:16)
Advanced Strategies
Increasing CPC and Bid? (14:03)
The Meat And Potatoes aka How to find GREAT targets aka Deep Dive for Scaling Up (30:49)
Negative Targeting (8:52)
To Kill or Not To Kill (An Ad, That Is) (5:27)
AMS Ads for Trad Published Authors
Setting Up Sponsored Brand Ads
Setting Up Product Display Ads
Setting Up Ads in KDP's AMS Server
Testing Ads
Collecting Data
Analyzing Data
Scaling Up
DEEP DIVE Into Ad Cycles and Spawning
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